Financial clarity
Weight 25%Can a buyer trust the numbers in a week?
Monthly close within 15 days of month-end
A 45-day close is a buyer red flag.
Reviewed or audited financials for the last three years
Clean separation between business and personal expenses
GAAP-adjacent accrual accounting (not pure cash)
Backup for every material add-back saved and tagged
People & systems
Weight 20%Does the business run without the owner in the field?
Named #2 who can run the day-to-day
Written SOPs for the core workflows
Field software of record (ServiceTitan / Jobber / Housecall Pro)
Tenured, bonded, and licensed technicians across the roster
Documented hiring and training process
Customer mix
Weight 15%The quality and diversity of revenue.
Top customer is less than 10% of revenue
Top-5 is less than 25% of revenue
Recurring revenue (memberships, maintenance) above 25%
Online reviews score at or above the trade average
Growth story
Weight 15%The next buyer wants to see where the next multiple of growth comes from.
Three-year revenue CAGR at or above trade average
Written, defensible growth plan for the next 24 months
Pricing has moved with (or above) inflation
Clear territory or service-line expansion opportunity
Legal, licensing, and risk
Weight 15%What a buyer's lawyer will ask about.
Licensing is current in every state you operate in
No active litigation of material size
Insurance is current and adequate for the trade
No single-vendor dependencies in equipment or software
Owner dependence
Weight 10%Short version. For the full picture, see the owner dependence scorecard.
Owner works less than 30 hours per week
Owner is out of sales and dispatch day-to-day
Business runs smoothly during owner's 2-week vacation
How to use it
Answer each item honestly. The score is weighted across six dimensions. A score above 75 usually means you're close to going to market; below 50 means you have real work to do first.
- Takes about 5 minutes.
- Score updates as you go.
- Follow up with the owner dependence scorecard.
What it returns
A 0–100 readiness score, with per-dimension breakdowns so you can see where to invest the next 12 months.
How this tool works
The score weights six dimensions: financial clarity (25%), people and systems (20%), customer mix (15%), growth story (15%), legal/licensing/risk (15%), and owner dependence (10%). Each item is scored 0–4, and the per-dimension percentages feed a weighted overall score on a 100-point scale.
Weights were set based on what buyer-side teams actually walk through first in diligence for home-services deals. Financial clarity drives trust early; owner dependence drives the biggest discount late. For a deeper look at owner dependence, use the owner dependence scorecard, and cross-check with the main-site buyer readiness score.
For the pre-sale window, pair this with the exit timeline planner, the reputation score, and the client roadmap.
See also on mainstreetwealth.ai
Frequently asked questions
What score should I target before going to market?
Which dimension drives the biggest discount?
How long does it take to move the score meaningfully?
Does this replace a formal readiness assessment?
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Need a defensible valuation for your business?
Share a few financials and we'll walk you through what a buyer would actually pay today, with context on how we got there.
Not legal, tax, or financial advice. For a specific recommendation, talk to a licensed advisor.
- Honest range, grounded in trade benchmarks
- Walk-through of each add-back and multiple
- Clear next steps if you decide to go to market